James Cameron's Avatar
“Avatar,” the highly anticipated film from the director of Titanic, James Cameron, and Twentieth Century FOX hits theaters December 18, 2009. In anticipation of this landmark film, Mattel was tapped as master toy licensee for the property, and created a line of action figures, creatures and vehicles beyond imagination. The toy line is the first to incorporate i-TAG technology which allows for three dimensional, augmented reality play – mixing real and virtual worlds together in real time – for a truly unique play experience.
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