Hasbro / Kenner

Hasbro / Kenner
The Kenner toy company produced a line of Star Wars action figures based on characters in the original Star Wars movie trilogy. Over 100 unique action figures were produced and sold from 1978 to 1985, during which time over 300 million Star Wars action figures were sold. A renewed interest in Star Wars was apparent by the mid-1990s, thanks to a re-release of the trilogy on laserdisc and VHS and in anticipation of the upcoming Star Wars Special Edition. Kenner, which had been bought by Tonka in 1987 and subsequently by Hasbro in 1991, took advantage of this and, in 1995, released a new line of Star Wars action figures. - Wikipedia
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