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Official Hasbro Star Wars Q & A for 5/1/2009
Here are the official Hasbro Star Wars Q&A for 5/1/2009:
CollectionStation.com: If you had to guess, shoot-from-the-hip style, what percentage of Star Wars would you guess Hasbro has covered with the existing 3.75" line? Obviously the EU has a much wider number of characters, vehicles, and settings to address, so you can pick and choose which sources you'd like to answer for - e.g., "out of just movies & tv" or "out of movies, tv, video games, and recent DH comics", whatever works for you. But with so many main characters and even secondary and tertiary characters getting the action figure treatment, how far does Hasbro think they've taken the brand over the last decade?
Hasbro: Let's tackle the movie figures first, which is the heart of the question. As much as we'd like to answer that with some hard numbers, the truth is that as we have elevated the design and aesthetics of the 3-3/4" figure form to a new plateau, it makes us look at our existing back library of movie figures in a new light, and periodically select "iconic" candidates for upgrades. From this standpoint, the line can continue for years with new versions of the core characters. There are literally hundreds of movie figures we still believe we can deliver that would delight for years and years to come, and it's our hope that we are able to deliver far into the future. As for comic figures (both Marvel and Dark Horse) - the answer is easier...we don't believe we've even scratched the surface of what is possible, or what we'd like to do. What is realistic to do is another story, since there are only so many slots to go around and so many fantastic characters to draw from (one dream of ours, for example is to knock off the Rogue Squadron in it's entirety some day....but even pecking away at a few a year leaves us many years away!). Clone Wars is just getting started, and based on the tremendous ratings and toy success, the future is long and bright. So in short, we think that we are just hitting our stride as to what we can deliver, and hope that you and everyone else stays with us for the tremendous adventure that still lay in front of us with Star Wars.
CollectionStation.com: With Titanium Series ending, the opportunities for re-releasing popular and hard-to-find tools is getting quite short. With that in mind, might you be able to shoehorn re-releases of some of those popular, hard-to-find pieces like the Droid Gunship, Mon Calamari Cruiser, Trade Federation Landing Craft, Rogue Shadow, and Hailfire Droid into the last few waves (perhaps through revision cases) to make sure collectors are as best served as possible, rather than letting the Titaniums' ending serve only scalpers?
Hasbro: The Hailfire and Droid Gunship will be coming back in the last wave, on shelf around Oct/Nov. Unfortunately, it is to late to add anything more to the Titanium lineup as we are well passed our window for adding to the packaging lineup.
CollectionStation.com: While we'd always prefer a worn paint deco on vehicles and droids, we understand sometimes the budget just can't do it. The next time you do a vehicle with a white deco where the budget prohibits additional weathering paint, could you please not use the clean-white color of plastic that you've used on the Clone Wars V-19 or the TLC Dagger Squadron B-wing? This white plastic is just too clean, it screams for weathering as it hides every sculpted line and gives an unwelcome plasticky toy look, while the slightly off-white colors of plastic seem to bring out the lines and look a little weathered better than clean.
Hasbro: Thanks for the input - certainly something to consider when there are definite times when costs prohibit us from pursuing all of the deco ops that we'd want (especially a challenge with new vehicles where most of the cost is tired up on the tooling). We'll pass your thoughts on to the design team.
The CollectionStation Team